Vision

To lead a sustainable Thai digital society through ecosystems and partnerships

Missions

AIS has established its mission "Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences." to align with the rapid changes in Thailand’s digital economy and society.

Policy and Business Overview

Mobile Telecommunication Services under a concession agreement in 1990, quickly distinguishing itself through high-quality services and nationwide network coverage. In 2015, AIS expanded into Fixed-Broadband Services with a 100% fiber-optic network, focusing on service quality and prompt problem resolution. In 2018, AIS acquired CS LoxInfo Public Company Limited, enabling the company to extend its Enterprise Services beyond telecommunications to include comprehensive digital technology and business solutions. With a commitment to delivering exceptional customer experience at every level, AIS has further expanded into Digital Services, including video content and digital financial services.

Currently, AIS, as the leading digital technology service provider in Thailand, is committed to delivering an exceptional experience through five key business areas:

1. Mobile Services: Offering 4G and 5G technologies under the brand “AIS”, providing monthly subscription services, prepaid services, and automatic international roaming, with network partners in over 240 destinations worldwide.
2. Fixed-Broadband Services: Under the brand “AIS 3BB Fibre 3”, AIS provides high-speed internet services to both residential customers and business enterprises.
3. Enterprise Services: Providing digital solutions for businesses under the brand “AIS Business”, covering enterprise network data connectivity (EDS), as well as other technology solutions such as Cloud, Data Centers, and ICT solutions for corporates ranging from large corporations to SMEs.
4. Mobile Device and Digital Lifestyle Product Sales: Selling mobile phones, accessories, and leading digital lifestyle products through various sales channels, including online platforms.
5. Digital Services: Providing new digital services that align with the evolving digital lifestyles of consumers, such as Entertainment and Content Services and Digital Financial Services.

Operating Under Licenses Regulated by the NBTC

AIS started its business in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC) was established as the government agency regulating broadcasting and telecommunication, and tasked to grant the spectrum licenses. The licensing scheme was a major turning point for the telecommunications industry in Thailand that helps support fair competition and developments of new technologies. Most businesses, particularly in the mobile and fixed-broadband services, operate under the regulation of the National Broadcast and Telecom Commission (NBTC), which is the regulatory authority formed in accordance with the Frequency Allocation Act 2010. AIS, through subsidiaries, was granted telecommunications business licenses, including 26 GHz, 2600, 2100, 1800, 900, and 700 MHz spectrum licenses with an average license life of 15 years. At the end of the spectrum license, NBTC will redistribute a spectrum license through an auction. AIS is obligated to pay the license fees, Universal Service Obligation (USO) fees, and numbering fees to the NBTC amounting to around 4% of core service revenue per year.

Driving Business in Accordance with Sustainability Concept

As a digital technology service provider that operates and has played a vital role in driving Thai economy and providing opportunities for Thais through access to information connectivity, AIS has realized the importance of sustainable business operations which can bring a robust long-term growth withstanding the fast-changing global context. With this, AIS takes on leading the Thai society towards mutual growth with sustainability principle in the era of digital economy. To achieve the long-term sustainable business operations, AIS has established a sustainable development framework comprising three aspects: drive digital economy, promote digital inclusion, and act on climate with concern for all stakeholders to create economic, social, and environmental values as well as to support developments in every sector, enabling them to grow together sustainably.