Goals and Business Strategies
With the corporate mission of “Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences”, AIS prioritizes enhancing its capabilities to drive revenue growth and deliver sustainable returns to all stakeholders.
Goals and Business Strategies
Goals
With the corporate mission of “Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences”, AIS prioritizes enhancing its capabilities to drive revenue growth and deliver sustainable returns to all stakeholders. Simultaneously, the company focuses on improving operational efficiency and providing exceptional customer experiences through three key objectives:
- Growing Core Businesses
- Expanding Growth Engines & New Revenue Streams
- Operational Excellence
Business Strategies
AIS has defined its strategic framework to support the achievement of its goals as follows:
- Growing Core Businesses
AIS aims to enhance its capability to provide comprehensive and efficient customer services, creating superior experiences across its three core services- Mobile: Focuses on maintaining 5G network leadership to deliver high-quality services for both consumer and enterprise customers while encouraging 5G adoption alongside a range of value-added services to enhance the digital experience.
- Fixed-Broadband: Aims to sustain leadership in the broadband industry by expanding the subscriber base through a fiber optic network covering over 20 million households nationwide. The company delivers more than connectivity by introducing innovative products and services tailored to digital lifestyles, while enhancing operational efficiency through integration with 3BB.
- Enterprise Services: Committed to accelerating digital adoption for Thai corporates, AIS extends its offerings beyond basic telecommunication services. AIS develops high-quality data connectivity network alongside comprehensive digital technology solutions, strengthening its offerings through a strategic partnership model.
- Expanding Growth Engines & New Revenue Stream AIS sees opportunities to introduce new digital adjacencies that address evolving customer needs. By leveraging the customer base of over 50 million subscribers and various sales channels, the company aims to establish multiple long-term revenue streams. These include mobile device and digital lifestyle product sales, as well as digital services such as entertainment and content, digital financial services, and insurance.
- Operational Excellence AIS is committed to improving cost efficiency and delivering a superior customer experience by strengthening three key areas
- People: Focuses on developing employees' skills, technological expertise, and leadership in the digital era to drive the organization growth and enhance competitiveness amidst rapid changes.
- IT: Aims to optimize IT systems by integrating new technologies, enhancing operational efficiency through automation, and ensuring fast and secure service delivery to support business growth.
- Network: Maintains leadership in network quality by continuously advancing its infrastructure. AIS enhances efficiency through autonomous network innovations to improve user experience and accommodate increasing data demand.