AIS remains committed to building organizational strength

through cross-sector collaboration, driving the growth of Thailand’s digital economy towards a stable and sustainable Thai society.

Kan Trakulhoon / Chairman of the Board of Directors

Somchai Lertsutiwong / Chief Executive Officer

“AIS remains committed to building organizational strength through cross-sector collaboration, driving the growth of Thailand’s digital economy towards a stable and sustainable Thai society.”

Dear Shareholders,

AIS’s Dedication towards Organizational Excellence and Building Resilience across Multiple Dimensions

In 2024, AIS has continued to strengthen our foundation through the dedication and collaboration of our employees, executives, partners, and stakeholders. This shared effort reflects our commitment to creating lasting value and enhancing our capabilities across diverse dimensions; whether it is achieving operational excellence, delivering exceptional customer care, or driving the growth of Thailand’s digital economy. Together, we are paving the way for a more sustainable future for Thai society. Guided by our vision: “To lead a sustainable Thai digital society through ecosystems and partnerships” AIS remains devoted to innovation and meeting the evolving needs of society, both today and for generations to come.

On behalf of everyone in AIS, I am pleased to share with our shareholders that over the past year AIS has achieved remarkable success across multiple dimensions. These include enhancing operational efficiency, ensuring financial stability to support sustainable growth, and upholding principles of good governance. In addition, our unwavering dedication to sustainability has borne meaningful results; reducing environmental impacts, harnessing digital technologies to propel economic and social development, and pioneering innovations that enhance the quality of life for the Thai people. Below, we are proud to highlight our key achievements:

Excellence in Operational Leadership Through Digital Strategies

In 2024, AIS upheld its leadership in digital infrastructure, delivering superior services to all customer groups, boosting the competitiveness of Thailand’s business sector, and promoting digital development for Thai society. Key achievements include:

  • Expanding Digital Infrastructure
    AIS extended its 5G network coverage to over 95% of the Thai population and expanded the fiber broadband footprint to reach more than 20 million households. We also strengthened enterprise connectivity to deliver high-quality services and drive sustainable revenue growth.
  • Integrating 3BB Operations:
    Following the successful acquisition of 3BB in 2023, AIS seamlessly integrated its operations, optimizing cost efficiencies while enhancing customer experience and service quality.์
  • Fostering a Digital Ecosystem
    AIS enriched customers’ digital lifestyles by forming partnerships that introduced innovative services, generated new revenue streams, and supported mutual growth.
  • Developing Digital Talent
    At AIS, we recognize our employees are the cornerstone of our success. Through the AIS Digital Talent program, we continue to develop expertise, leadership, and future-readiness, ensuring professional growth and maintaining our organizational competitiveness in the digital era.

Ensuring Financial Stability for Sustainable Stakeholder Returns

Despite economic challenges, AIS delivered strong financial performance, ensuring consistent returns to stakeholders. The key highlights are:

  • Core Service Revenue increased by 17%, with net profit rose by 21%, driven by rising demand for digital services and efficient cost management.
  • Dividend Distribution of Bt 31,556 mn , reflecting a 23% increase from 2023, and a payout ratio of 90%. This marks 24 consecutive yearsof sustainable shareholder returns.
  • Successfully issued Thailand’s first sustainable bonds in the telecommunications industry, reflecting our commitment to delivering sustainable outcomes in both business and finance. This achievement was accompanied by maintaining a debt-to-EBITDA ratio of 2.2 times, supported by strong cash flow generation.

In 2025, AIS aims to sustain financial growth, targeting 3-5% growth in core service revenue, 3-5% EBITDA growth, and 26,000 - 27,000 billion THB investment to reinforce our market leadership and ensure sustainable growth.

Upholding Principles of Good Governance alongside Building Trust Among Investors and Stakeholders

In addition to achieving strong growth and financial success, AIS remains unwavering in its commitments to strong corporate governance, aligning with international standards, and upholding the highest ethical principles.

Key approaches include:

  • Effective Internal Controls and Risk Management
    AIS has enhanced its practices to strengthen operational mechanisms. This includes proactive improvements to internal policies and practices related to investment evaluation, asset management, financial operations, and related-party transactions.
  • Transparency and Accuracy
    AIS prioritizes transparency and accuracy in its operations to comply with regulatory standards. This includes disclosing key company information and providing communication and grievance channels for stakeholders, including shareholders, customers, employees, and communities, fostering trust among all groups.
  • Commitment to Good Corporate Governance
    AIS remains focused on promoting sustainable long-term growth by adhering to the principles of Good Corporate Governance. Over the past year, AIS successfully renewed its certification as a member of the Thai Private Sector Collective Action Coalition Against Corruption (CAC).

Sustainable development in the digital economy in harmony with society and the environment

AIS remains deeply committed to sustainability, guided by a strategic framework centered on three key pillars:

  • Driving Digital Economy
    AIS continues to expand its digital infrastructure, laying a robust foundation for digital innovation. We strengthen cybersecurity measures to safeguard customer data and digital assets while empowering employees with the skills needed to maximize the benefits of digital technologies, supporting our role to propel the growth of Thailand’s digital economy.
  • Promote Digital Inclusion
    AIS is dedicated to ensuring equitable access to digital technology. We extended 5G coverage to remote areas and champion clean energy within our network through the Green Energy, Green Network initiative. Additionally, we implement impactful projects such as “*1185# Protecting Against Cyber Frauds” to enhance the quality of life for the Thai people.
  • Act On Climate
    AIS places great importance on minimizing environmental impact. This year, the company has elevated its efforts to reduce carbon emissions throughout the value chain and implemented long-term carbon reduction strategies. We also continue our electronic waste management program, aiming for responsible disposal and zero landfill waste.

On behalf of the Board of Directors, executives, employees, and partners, AIS sincerely thanks our shareholders for unwavering trust and support. We remain committed to delivering sustainable value, strong performance, and driving Thailand’s transition to a sustainable digital society.

Warm regards,

(Kan Trakulhoon)
Chairman of the Board of Directors
(Somchai Lertsutiwong)
Chief Executive Officer

Vision & Mission

Vision

To lead a sustainable Thai digital society through ecosystems and partnerships

Mission

Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences.

Goals
Growing Core Businesses
Expanding Growth Engines & New Revenue Streams
Operational Excellence
Mobile Telecommunication Services
Fixed Broadband Services
Enterprise Services
Digital Services
Revenue Market Share
AIS
49%
TRUE 51%
Subscriber Market Share
AIS
48%
TRUE 52%
Mobile Industry & Competition: Market Share FY24
Revenue Market Share
AIS
46%
TRUE 39%
Other 15%
Subscriber Market Share
AIS
47%
TRUE 35%
Other 18%
FBB Industry & Competition: Market Share FY24

Mobile Services

AIS 5G No. 1 Network Experience
in 7 Awards by OpenSignal Award

48% Subscriber
Market Share
With Over
45.7million Subscriber
12 million 5G Subscriber

Covered more than

240 countries Worldwide

Service coverage of over

95%

the population nationwide

Fixed Broadband Services

No.1 Broadband
Guarantee by

2 Awards Verified

Largest fiber optics cable with coverage more than

20 million Household Nationwide
Subscriber market share
47% With over
5 million Household

Expanded in innovative product

Enterprise Services

Digital Solution to support business

with 5G technology & connectivity

Business Network

provides high-quality corporate internet and private data circuits

Business Cloud

data storage solutions, including hyperscaler partnerships and domestic cloud

AIS PARAGON PLATFORM

All-in-one 5G technology platform managing networks, enhancing digital business processes

เติบโต อุ่นใจ ไปด้วยกัน

Mobile Device
and Digital Lifestyle Product Sales

AIS operates as a distributor of mobile phones from leading global mobile phone brands owners, including accessories and digital lifestyle products. Its key strength lies in its diverse distribution channels, ranging from AIS-operated stores to small and large-scale dealers, catering to customers across different segments in both Bangkok and provincial areas.

Digital Services

Entertainment and Content Services

Video Platform
• Premium Entertainment Service including Movies, Series, Sport, and Cartoon
• Streaming content Integrated top International and Asia streaming applications

Gaming Platform
Services for gamers both for Top-up and cloud gaming

myAIS
The All-in-One Application for AIS Customers serves over 10 million monthly users

Digital Financial Services

Insurance brokerage covering tourism, accident, health, and life insurances

Vehicle insurance, tracking with loT solutions

Vision & Mission
Business Overview
Mobile Services
Fixed Broadband Services
Enterprise Services
Mobile Device and Digital Lifestyle Product Sales
Digital Services

Financial Highlight

Mobile Revenue
123,803 Bt mn
4.8%
Fixed Broadband Revenue
29,441 Bt mn
116%
Enterprise & Other Revenue
9,120 Bt mn
34%

Total Revenue (Bt mn)

Increased from consolidation of TTTBB’s revenue, continue growth of core business, and higher device sales
13%

Net Profit and Margin
(Bt mn, %)

Growth aligned with better operating performance and efficient cost control
21%

EBITDA and Margin*
(Bt mn, %)

Increased from positive contribution from TTTBB, core business expansion, and recognition of 3BBIF share of profit
20%
*EBITDA is revised with new definition

Operating Cash Flow
(Bt mn)

Strong operating cash flow generation to support investment for business growth
33%

Free Cash Flow
(Bt mn)

Robust free cash flow to deliver sustainable return to stakeholders

Net Debt to EBITDA*
(times)

Strong financial flexibility for future growth
* Including Lease liability & Spectrum license payable

Return on Equity
(%)

Higher ROE in-line with net profit growth, Surpassing the industry’s average ROE

Dividend Payment
(Bt/share)

Increased align with net profit growth, delivered strong return to shareholders
23%

Financial Report

Additional information about financial position and business performance, Report on the Board of Directors' Responsibilities for Financial Reports, Auditor's Report, Notes to Financial Statements here

Read More
Total Revenue
Net Profit and EBITDA
Cash Flow
Net Debt to EBITDA and
Return on Equity
Dividend Payment

Industry Competition in 2024 and Outlook for 2025

Industry Competition During The Preceding Year

48%
Mobile Industry Market Share FY24
47%
FBB Industry Market Share FY24
Mobile Industry Focused on Quality-Based Competition Amidst Cautious Growth in Thailand's Economy
Enhance the user’s experience with high-quality 5G network technology and focuses on offering packages tailored to specific customer segments.
Fixed-Broadband industry continues to expand with subscribers growth in new areas
Technology and digital services are playing an increasingly important role in Thai businesses

In 2025, the telecommunications and digital services industry is expected to continue its growth path.

Mobile Business Growth Driven by Data Demand and Quality Focus

Fixed-Broadband industry expected to grow driven by customer demand for new products and services

Digital technology adoption in businesses to continue growing from both domestic and international demand

Goals and Business Strategies

With the corporate mission of “Empowering lives and businesses with trusted connectivity, digital innovations, and exceptional experiences”, AIS prioritizes enhancing its capabilities to drive revenue growth and deliver sustainable returns to all stakeholders.

Achievement and Recognition in 2024

Global Level

In 2024, AIS received a rating of AA in the MSCI ESG Ratings Assessment
In 2024, AIS received a rating of AA in the MSCI ESG Ratings Assessment
FTSE 4 Good Index Series 10th Consecutive Years
FTSE 4 Good Index Series 10th Consecutive Years
In 2024, AIS received an ESG Risk Rating from Sustainalytics.
In 2024, AIS received an ESG Risk Rating from Sustainalytics.

Copyright ©2024 Sustainalytics. All rights reserved.

3 Global Awards from HR Asia 2024
3 Global Awards from HR Asia 2024
  • Best Companies to Work for in Asia 2024
  • HR Asia DEI Award
  • HR Asia Sustainable Workplace Award
Winner of WSIS Prizes 2024 in the category of Action Lines C7 E-Environment by ITU and UNDP
Winner of WSIS Prizes 2024 in the category of Action Lines C7 E-Environment by ITU and UNDP

National Level

ESG rating of AA or 89 out of 100 points from the Stock Exchange of Thailand
ESG rating of AA or 89 out of 100 points from the Stock Exchange of Thailand
ESG100 for 10th consecutive years by Thaipat Institute
ESG100 for 10th consecutive years by Thaipat Institute
"Excellence", based on Corporate Governance Report of Thai Listed Companies by Thai Institute of Directors Association
"Excellence", based on Corporate Governance Report of Thai Listed Companies by Thai Institute of Directors Association
AIS received Creative Social Impact in Creativity Equality Award from Creative Economy Agency (Public Organization)
AIS received Creative Social Impact in Creativity Equality Award from Creative Economy Agency (Public Organization)
AIS received the Gold-Level Recognition for the Zero Workplace Accident Campaign from the Institute for Occupational Safety, Health, and Work Environment Promotion (Public Organization)
AIS received the Gold-Level Recognition for the Zero Workplace Accident Campaign from the Institute for Occupational Safety, Health, and Work Environment Promotion (Public Organization)

Disclosure Standards

Global Reporting Initiative
Global Reporting Initiative
Sustainability Accounting Standards Board
Sustainability Accounting Standards Board
Carbon Disclosure Project
Carbon Disclosure Project
Task Force on Climate-Related Financial Disclosures
Task Force on Climate-Related Financial Disclosures

AIS Business Sustainability Strategy

“Thrive in a greener and inclusive digital world”

Sustainability Report 2024

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